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Reputation Defence · Banking

Data Breach Disclosure at a Regional Bank

Controlled disclosure that kept the bank the credible source.

1.1M customer records
Engagement scale
60 days
To sentiment baseline
In window
Regulatory filing
36 hrs
Alert to statement
The situation

A regional bank discovered a breach affecting customer records. A journalist already had the story. The bank had 36 hours before publication, no agreed set of facts, and no regulator notification prepared.

What we did

We stood up a joint legal, technical and communications cell, established what could be said with certainty, and sequenced disclosure — regulator first, then affected customers, then press — so the bank stayed ahead of the story at every step. Executives were prepared for hostile interviews within a day.

The result

The bank's own statement led the coverage rather than the leak. Regulatory notification was filed inside the statutory window, and tracked sentiment returned to its pre-incident baseline within 60 days.

Next step

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